What is IQOS Heatcontrol™ Technology?
IQOS (heated tobacco technology) heats tobacco instead of burning it, giving you all the flavour with no smoke smell, fire and ash.
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.
*Important information: IQOS is not risk-free. It delivers nicotine, which is addictive. Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.